The Freedom to work anywhere


To encourage decision makers with high value global Vodafone accounts to switch to Vodafone Red for Global Enterprise - a new product that promised to increase the mobile productivity of employees working abroad, securely and cost-effectively.


Our insight was key. Multinational corporations had real concerns about ‘bill-shock’ from high data roaming charges and felt employees were being held back when working abroad. Consequently they were using alternative, unsecure solutions that impacted significantly on productivity. Vodafone created a new product that offered a simple solution and our campaign explained it effectively and distinctively.


The work had such a positive impact that VGE Head of Marketing described it as ‘The benchmark for all future campaigns’.