CEO FIONA SCOTTMore about FIONA SCOTT
Having worked at some of the best known creative agencies in the UK, Fiona Scott joined PSONA at the beginning of 2016 with a remit to build awareness of the agency’s depth and breadth of offering.
Fiona has extensive experience of managing and growing creative direct and digital agencies including Elvis, Craik Jones and Kitcatt Nohr. Among a clutch of awards she has helped win, Fiona led a team that collected three DMA Grand Prixes for its work on Land Rover, as well as helping clinch Agency of the Year plaudits.
Along with collecting industry gongs, Fiona has worked with leading brands such as Sky, P&G, Unilever and Diageo, helping them through the growing pains of data and digital marketing.
In a break from the agency world a few years ago, Fiona even launched her own fashion brand, La Mack London, from scratch. The upmarket, luxury rainwear brand ended up being ordered by Harrods and was featured in glossy titles such as Tatler and Drapers.
Bringing this entrepreneurial zeal to PSONA, Fiona is excited about the opportunity to build the UK’s most exciting customer engagement agency of the past ten years. Besides which, her name rhymes with the brand – it was obviously meant to be.
Away from work, Fiona is a keen runner who can usually be seen being dragged on her daily trot by her enthusiastic dog Jack.
EXECUTIVE PLANNING DIRECTOR ELLIE GAUCIMore about ELLIE GAUCI
Ellie joins PSONA to lead the planning team in delivering our Method Planning™ approach to grow our clients' businesses. Her ambition is to engender an entrepreneurial spirit in the agency, encouraging everyone to treat every client's business as if it were their own.
Ellie's diverse background working in integrated and digital agencies allows her to lead a multi-disciplined team of expert practitioners in digital, brand, shopper and data strategy to plan end-to-end customer experiences. In addition, her involvement in travel, telco and retail provides invaluable experience in creating marketing that must prove its effectiveness.
In her spare time Ellie keeps the neighbours awake by learning to play the saxophone. She loves jazz, mountain biking and generally being outdoors. She also likes old people – their stories, characters and wisdom.
EXECUTIVE CREATIVE DIRECTOR NEAME INGRAMMore about NEAME INGRAM
Neame oversees PSONA’s creative product, making sure the agency and our clients are maximising every brief to create work that matters. He leads a multi-discipline team in the creative department.
Over the years Neame has worked and won awards at some of the UK’s biggest agencies. Schooled at the great CDP, Neame learnt the art of creating big ideas out of brand truths. These principles served him well at PublicisChemistry, where he helped create and launch the EE brand across every channel including broadcast, digital, CRM, retail and business.
Neame joined PSONA in March 2015 and has been busy creating work for our clients, including the latest Football Shirt Friday campaign for The Bobby Moore Fund and TV ads for Co-op Funeralcare.
Away from work, Neame’s happiest times are with his family and his unhappiest are usually spent watching Tottenham Hotspur.