News • By SOPHIE GOODALL • 11 August 2016
With the Olympics now in full flow, PSONA Films has released two short films featuring heptathlon champion Jessica Ennis-Hill and cyclist Lizzie Armitstead as part of BP’s ‘Energy Within’ series.
The stories focus on the mental aspect of competing at the highest level, with Jessica Ennis-Hill talking about her return to athletics after the birth of her child and Lizzie Armitstead cycling the Yorkshire Dales while discussing how she overcame her lack of self-confidence in the run up to the World Championships 2015.
PSONA films have been working with BP on their ‘Energy Within’ campaign for the past year, creating 8 films. In total, the films have had almost 9 million organic views on BP’s YouTube channel alone, and these latest releases are their most popular to date.
We wish all athletes the best of luck in Rio!