Championing the Olympic Spirit

News • By SOPHIE GOODALL • 11 August 2016

With the Olympics now in full flow, PSONA Films has released two short films featuring heptathlon champion Jessica Ennis-Hill and cyclist Lizzie Armitstead as part of BP’s ‘Energy Within’ series.

The stories focus on the mental aspect of competing at the highest level, with Jessica Ennis-Hill talking about her return to athletics after the birth of her child and Lizzie Armitstead cycling the Yorkshire Dales while discussing how she overcame her lack of self-confidence in the run up to the World Championships 2015.


The films created a buzz throughout the industry, and have been featured in a number of publications including Communicate Magazine and Advertising Age.

PSONA films have been working with BP on their ‘Energy Within’ campaign for the past year, creating 8 films. In total, the films have had almost 9 million organic views on BP’s YouTube channel alone, and these latest releases are their most popular to date.

See more of Psona Films’ fantastic online films bringing athletes’ emotive personal stories to life.

We wish all athletes the best of luck in Rio!